Essential Site · small business
A brochure website is not an online leaflet. It is your company’s address: who you are, what you do, how to reach you.
Payment plan
12 × CHF 249.-
Total CHF 2'988.-, fees included.
Architecture of a showcase
Select each page to understand its role, its content and the mistake it must avoid.
01 · First screen
In a few seconds, the visitor must understand who you are, what you do and whether they are in the right place. The rest of the site extends that first impression.
Must include
A promise, your key activities and a path to contact
Must avoid
A vague slogan, too many blocks and five calls to action
The right test: an outsider should be able to name your trade after the first screen.
02 · The offer
This page turns your trade into concrete services. The visitor understands what you deliver, for whom, and what sets you apart from a generic competitor.
Must include
Named offers, a clear scope and a benefit per service
Must avoid
A technical list with no consequence for the client
Each service must answer the question: "and for me?"
03 · Trust
A small business is also chosen for its people. This page tells where you come from, how you work and why someone can trust you.
Must include
A short story, faces, a way of working
Must avoid
An encyclopaedic biography or values with no ground
The visitor does not need to know everything. They should want to call you.
04 · Proof
Photos, projects, clients, figures or testimonials make the offer credible. Proof close to the visitor’s trade beats a decorative gallery.
Must include
Verifiable cases, specific and close to your offer
Must avoid
Superlatives without facts and logos placed for show
One strong proof, well told, is often enough to unlock contact.
05 · Action
The form, the phone and the address turn interest into a request. They must be visible from every page, simple to fill in, and reassure about what comes next.
Must include
Few fields, a response time and readable contact details
Must avoid
An endless form or a lost "send" button
Every extra field must justify the friction it creates.
The Palmer Tech system
A useful site appears when message, design and technology work together from the start.
01 · Strategy
Activity, audience, useful pages and editorial hierarchy. Every word helps the visitor recognise themselves.
02 · Design
Colours, typefaces, photos and reading rhythm. Custom design, not a pasted theme.
03 · Technology
Speed, mobile, a reliable form, essential SEO and foundations ready for a sixth page later.
Beneath the surface
A beautiful showcase attracts. A solid site loads fast, is found, adapts and passes the request on without friction.
Execution quality
A complete build
A site ready to present your activity and generate contacts, with consistency end to end.
Goal, audience, useful pages and main action.
Home, services, company, proof and contact.
A bespoke visual world, consistent with your brand.
A fluid experience on desktop, tablet and mobile.
Contact capture, confirmation, and visible details.
Metadata, titles, performance, multi-screen checks.
Going live
The build sets the work in place. Hosting keeps it online, measured and reachable, with no hidden fees.
Build
CHF 2'490.-
Once, fixed scope
Hosting
CHF 39.- / month
Monthly subscription
The build price assumes content is supplied (copy, photos, logo). Copywriting or a photo shoot is quoted separately.
The Palmer outlook
Our approach brings together the commercial reality of your activity and the care given to every page of the showcase.
The entrepreneurial outlook
For a small business, the site is not a catalogue that says everything. It is where people understand what you do, why you do it well, and how to reach you. Five pages are enough, if each has a role.
When someone looks for you, or clicks from a business card, they should land on a clear showcase. At Palmer Tech, I see it as the commercial foundation: an address to share, that opens a useful conversation with the right people.
The technology outlook
What interests me in a brochure site is coherence. Each page loads fast, reads well on mobile, and the form correctly passes on the request. The menu, titles and essential SEO do the rest: people find the site, find their way, and write.
I also think about what comes next. Five pages today, a sixth tomorrow if the activity grows. The point is a reliable base you can adjust without rebuilding everything.
Your next Essential Site
Let’s talk about your activity, the pages that are truly useful and the journey that turns a visit into a request.