01 · First screen
Home, the front door
Visitors grasp who you are, what you do, and why they should stay. Home points to the offer, the team, the portfolio and contact, without telling everything at once.
Must include
A promise, your key activities and paths to the useful pages
Must avoid
A catalogue of ten blocks that copies the whole site
The right test: within a few seconds you know you are in the right place, and where to click next.
02 · The offer
Services, structured
This page (or these pages) turns your craft into concrete services. With up to 10 pages, a complex offer can be split without drowning the visitor.
Must include
Named offers, a clear scope and one benefit per service
Must avoid
A technical list with no consequence for the client
Each service must answer the question: "and for me?"
03 · The faces
The team, embodied
A Business website is also chosen for the people. Photos, roles, how you work: visitors know who they are writing to before they write.
Must include
Faces, clear roles and a way of working
Must avoid
Encyclopaedic bios or an org chart with no ground
Visitors do not need to know everything. They should want to call you.
04 · Proof
The portfolio, concrete
Projects, cases, work delivered. Proof close to the visitor’s craft beats a decorative gallery. The portfolio is a page (or several) that you keep updating.
Must include
Verifiable cases, specific and close to your offer
Must avoid
Superlatives without facts and logos placed for show
One strong proof, well told, is often enough to unlock contact.
05 · Rhythm
News, published
The site does not freeze at delivery. A news section (project, event, article) shows that the company is alive, and gives search engines fresh pages to index.
Must include
A realistic cadence, useful titles and a readable date
Must avoid
A "news" page empty for two years
Three solid publications a year beat an abandoned blog.
06 · Action
Contact, forms that qualify
A Business website is more than a name and an email. Advanced forms sort the enquiry (service, volume, timing) so the conversation already starts in the right place.
Must include
Useful fields, a response time and readable contact details
Must avoid
A twenty-field interrogation for a simple contact request
Every extra field must justify the friction it creates.